Final answer:
Retailers are businesses that sell directly to consumers, and they operate in the goods market which includes a variety of products and is characterized by well-informed buyers and sellers.
Step-by-step explanation:
Businesses that sell directly to the final consumer are known as retailers. They operate in the goods market where firms in the goods market sell a wide array of products like dairy, meats, produce, bread, cereals, etc. The retail market features many sellers and buyers, and it's characterized by the presence of identical products, well-informed participants, and the freedom for sellers to enter and exit the market. In contrast, wholesalers sell in bulk mostly to other businesses, and producers are the ones who create or manufacture the products. Households in the goods market are typically the consumers purchasing goods for personal use.