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Is marketing defined as the transportation of products from producers to consumers?

User Morganics
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Final answer:

Marketing is a comprehensive term that goes beyond the mere transportation of products, involving processes that create value, including transportation, distribution, and sales, influenced by technology and globalization.

Step-by-step explanation:

Marketing is not only defined as the transportation of products from producers to consumers; it is a much broader concept. It includes any process or service that creates value for customers, which encompasses transportation, distribution, wholesale and retail sales, as well as the promotion and selling of products or services. With technological advancements and globalization, markets have evolved to include business-to-business platforms and increased competition, which radically altered the way products and services reach consumers.

Marketing has also greatly expanded with the rise of the internet. Consumers can now order goods from anywhere in the world, which intensifies competition among businesses. Moreover, marketing efforts have helped foster consumer demand and contributed significantly to the economic transactions within the product market, where businesses and households interact.

User Bert Maurau
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