Question

The idea behind micro-targeting is to

Answer 1

Micro-targeting involves crafting campaign messages based on the specific issues that resonate with potential supporters, as identified through polls and target groups, and presenting them as simple, effective sound bites for media coverage.

Step-by-step explanation:

The idea behind micro-targeting is to develop a highly specialized and tailored campaign strategy that focuses on individual or small groups of potential supporters. By utilizing tools such as polls and target groups, a campaign can identify specific issues that resonate strongly with these potential supporters. This critical information is then used to craft concise and impactful campaign messages, oftentimes distilled into 30-second sound bites that are likely to be broadcasted by the media. Since simplicity and clarity are paramount, even complex campaign messages are broken down into easily digestible snippets that can quickly convey the campaign's stance on issues deemed salient by the target audience.