Final answer:
The term 'yellow press' is characterized by emotional and often inaccurate reporting with a focus on sensationalism, designed to capture attention and drive paper sales.
Step-by-step explanation:
The characteristic of reporting associated with the term "yellow press" is B) Emotional and often inaccurate reporting, with a focus on sensationalism. This style emerged in the late 19th century, prominently used by media magnates such as William Randolph Hearst and Joseph Pulitzer, where headlines were designed to capture attention with little regard for the factual accuracy of the content. Reporting was done in a way that exaggerated details and stirred public emotions to drive paper sales, which had similarities to today’s click-bait culture. The term 'yellow journalism' itself came from a popular cartoon character 'Yellow Kid' and the practice has been criticized for prioritizing commercial success over journalistic integrity.