Final answer:
Consumer engagement with social media is influenced by various factors, including the tendency to disparage products and the trust in recommendations from family and friends. Firms do not have control over shared product information on social media.
Step-by-step explanation:
Consumer engagement with social media is a multifaceted concept. One of the true statements about consumer engagement with social media is that consumers are more likely to use social media as a way to disparage a product. Social media provides a public platform for consumers to share their negative experiences and voice their complaints about products or services. This can have a significant impact on a company's reputation and influence other consumers' buying decisions.
Another true statement is that social media users tend to trust the recommendations of their family and friends the most. Social media platforms allow users to connect with their loved ones and seek their opinions and advice about products and services. Research has shown that people are more likely to trust recommendations from their close circle of friends and family members, rather than relying on advertisements or paid endorsements.
On the other hand, the statement that firms have control over what product information is shared via social media is false. Social media is a user-driven platform where individuals have the power to share their opinions and experiences. While firms can use social media to promote their products and engage with consumers, they cannot control or dictate the information shared by users.