Question

Janice works for a business that sells safety equipment for engineering and construction firms. She has set up a booth at a trade show. Interested representatives from different firms can talk with Janice about the products her company offers. Janice encourages each person that stops by to fill out a form with their information on it so her company can send them more information about their products as well as promotional opportunities. Janice is using this promotional technique to ______________.

a. reduce sales fluctuations
b. identify prospects
c. facilitate reseller support
d. create product awareness
e. retain loyal customers

Answer 1

Janice is using the promotional technique of gathering information from potential clients to identify prospects, which helps in future sales and promotional efforts.

Step-by-step explanation:

Janice's promotional technique by having individuals fill out a form with their information is primarily aimed to identify prospects. By gathering contact information from interested representatives at the trade show, her company can later reach out and potentially convert these prospects into clients. This method is important not only for the initial introduction of the company's products but also for establishing a database of leads that can be contacted for future sales or promotional offers.