Question

A small store on the Santa Fe plaza is open six days a week from 9 A.M. to 6 P.M. The store usually has some type of sales promotion during the weekdays but rarely offers them on Saturdays. This promotional strategy is most likely because the owner wants to ______________.

a. retain loyal customers
b. facilitate reseller support
c. reduce sales fluctuations
d. identify prospects
e. create product awareness

Answer 1

A small store on the Santa Fe Plaza uses weekday sales promotions to reduce sales fluctuations by attracting customers on typically slower business days.

Step-by-step explanation:

The small store in Santa Fe likely offers promotions on weekdays to reduce sales fluctuations. Retailers, particularly small 'mom-and-pop' stores, face intense competition from larger retailers. To maintain a steady stream of customers throughout the week and avoid the financial instability that large variations in daily sales can cause, such businesses often use sales promotions.

These promotions serve to attract customers on days when they might otherwise be less inclined to shop, which helps counteract slower business days and stabilize revenue. During weekends, especially Saturdays in a tourist location like Santa Fe, foot traffic naturally increases, thereby reducing the need for additional incentives to draw in customers. Hence, the owner strategically uses promotions on weekdays when the store would benefit most from increased customer traffic.