Final answer:
Xuxez uses a promotional strategy based on the characteristics of the target market by featuring its apparel in a show popular among teens. Campaigns to encourage teen exercise should incorporate aspects of their lifestyle with catchy, relatable slogans that resonate with their values.
Step-by-step explanation:
In the scenario provided, Xuxez, a sports apparel retailer, is using a promotional activity that is based on d. characteristics of the target market. By choosing to feature its newest line of sportswear in a popular teen series like The Vampire Diaries, Xuxez is leveraging the show's reach to teens who are likely to be their primary consumers. This mode of promotion acknowledges the decline in effectiveness of traditional promotion through television commercials, as teenagers tend to switch channels when a commercial comes on. Instead, product placement within a show they watch regularly ensures visibility without disruption, and can potentially influence the teens' association of the brand with their favorite characters. This promotional strategy is tailored to the viewing habits and preferences of the teen market which the brand is attempting to engage.
When conceptualizing a campaign to encourage teens to exercise, targeting specific aspects of teenagers' lifestyles is crucial. The campaign might focus on the integration of exercise with popular teen activities like socializing, listening to music, or technology usage. Slogans such as "Stay Active, Stay Connected" or "Move to the Beat of Your Own Playlist" could be effective as they resonate with a teen's desire for connectivity and personal expression. These slogans, coupled with appropriate imagery and context, have the potential to motivate teens by associating physical activity with aspects of their daily lives they value and enjoy.