Final answer:
Strategies for a company to seem more popular include leveraging the bandwagon fallacy, establishing a strong reputation, and employing social marketing with emotional connections to the brand.
Step-by-step explanation:
To seem more popular with consumers, companies often employ the strategy of the bandwagon fallacy, which is based on creating the impression that 'everyone' is using their product, therefore encouraging new customers to join in and purchase. Advertisers aim to make their communications vivid, personal, and concrete to capture the consumers' attention effectively.
Another vital strategy is for companies to build a strong reputation which assures consumers of quality. A good reputation also supports a firm in establishing repeat customers who are likely to recommend the company to others, potentially leading to a higher willingness to pay.
Lastly, social marketing and the use of symbols or 'flagship' species can help create an emotional connection with consumers, which is a potent motivator for fostering brand loyalty and encouraging purchases.