Final answer:
Kinsey's research differed from Masters and Johnson's in that Kinsey used personal interviews for data collection, while Masters and Johnson recorded physiological measurements during sexual activities.
Step-by-step explanation:
One way that the Kinsey research differed from the Masters and Johnson research is in their methodology for data collection. Alfred Kinsey collected data through personal interviews and surveys, exploring the range of sexual behaviors and experiences of the volunteers. On the other hand, Masters and Johnson recorded direct measurements of physiological variables during sexual activities, such as blood pressure, respiration rate, and indices of sexual arousal. Kinsey's work, involving interviews, delved more into the attitudinal and experiential aspects of sexuality, while Masters and Johnson's work, being direct observation, focused more on the physiological responses associated with sexual activity.