9.5k views
5 votes
ACME Corp. managers lack the will and resources to develop international marketing strategies, but are happy when their company's products are purchased by a(n) ______, which then sells them internationally.

a. licensor
b. joint venture
c. trading company
d. export agent
e. contract manufacturer

1 Answer

7 votes

Final answer:

ACME Corp. managers prefer to sell their products to a trading company, which then manages international sales, allowing ACME to benefit from global markets without investing in international marketing strategies.

Step-by-step explanation:

ACME Corp. managers are pleased when their products are purchased by a trading company, which then sells them internationally. This allows ACME Corp. to benefit from international markets without having to invest in the development of international marketing strategies themselves. A trading company specializes in international business and can handle the complexities of exporting products, such as logistics, customs, and market research. This is an ideal arrangement for businesses that lack the resources or desire to expand into international markets on their own.

User Greg Mercer
by
8.6k points