Final answer:
The listing agreement specifies that the real estate agent or broker is in charge of marketing and showing the property. This includes organizing marketing campaigns and property viewings while ensuring accurate representation of the property's condition and surroundings.
Step-by-step explanation:
In the listing agreement, the responsibility for marketing and showing the property is typically described in detail. The agreement designates the real estate agent or broker as the responsible party for undertaking various marketing activities to sell the property.
These activities may include listing the property on various platforms, taking photographs, organizing open houses, and conducting property showings to potential buyers. The agreement may also outline any specific marketing strategies or campaigns that will be used to promote the property effectively.
Additionally, the agreement lays out the expectations regarding the showing of the property. This includes scheduling viewings, preparing the property for visits, and providing potential buyers with relevant details and disclosures about the property.
The agent's responsibility is to represent the owner's interests and work diligently to facilitate the sale of the property, adhering to any particular requirements set forth by the owner.
Real estate agreements must also ensure transparency and honesty in all advertising and representations made about the property. This includes not omitting key details such as a landfill next door or a factory across the street that could potentially deter buyers or affect the property's value.
The onus falls on the agent or broker to provide a factual portrayal of the property, even though they aim to secure a sale.