Final answer:
A property manager can use SWOT analysis to develop a marketing plan, considering both internal and external factors, and employ strategies that address potential tenants' preferences, similar to how campaign managers target voters.
Step-by-step explanation:
A property manager developing a marketing plan for a property owner can use a SWOT analysis as an effective tool. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and Weaknesses are internal factors, such as the property's condition or management operations, while Opportunities and Threats are external factors like market trends or changes in laws. This analysis helps identify strategies to enhance the property's appeal and competitiveness in the market.
In a broader sense, a property manager could also be inspired by strategies campaign managers use to reach voters, such as targeted advertisement and public relations, and to analyze the factors affecting decisions, similar to how voters make decisions. Translating this to real estate, the manager can gauge the market and tailor the marketing plan to potential tenants' preferences and needs.
After analyzing all the factors using a SWOT analysis and considering market trends and tenant needs, the property manager can then suggest strategies that optimize the property's visibility and attractiveness, ensuring a successful marketing plan.