Final answer:
Managers need to align marketing objectives with broader macroeconomic goals, considering economic growth, low unemployment, and low inflation, as these factors become crucial when the firm matures and seeks outside investment.
Step-by-step explanation:
Managers should set marketing objectives within the framework of larger macroeconomic goals. This strategic approach considers that as a firm becomes established and its strategy shows potential for profitability, detailed knowledge of the individual managers becomes less critical. Information about the company's products, revenues, costs, and profits becomes more available, which in turn attracts outside investors such as bondholders and shareholders who are willing to provide financial capital without personal knowledge of the managers. Significant macroeconomic frameworks that influence business planning include economic growth, low unemployment, and low inflation, and are crucial for defining marketing strategies that align with the overall health of the economy.