Final answer:
A familiar brand name, signified by trademarks like the Nike "swoosh" or Chevrolet emblem, helps sales by ensuring quality and consistency to customers. Large advertising budgets of established brands can also deter new competitors.
Step-by-step explanation:
A familiar brand name does indeed often help the sales of a product.
This is because a trademark is a recognizable Identifying symbol or name associated with a product, like Coca-Cola, Crisco, and Quaker Oats, which assures consumers of consistent quality.
Companies put significant effort into protecting their trademarks to maintain their reputation, thus marketing a consistent and reliable experience to customers.
Recognizable trademarks, such as the Nike "swoosh" or the Chevrolet emblem, play a vital role in a brand's identity. With around 1.9 million trademarks registered with the U.S. government, they are invaluable assets that can be renewed indefinitely as long as they remain in active use.
Moreover, strong branding backed by sizeable advertising budgets can discourage competition. It can be particularly difficult for newcomers to enter a market dominated by established brands such as Coca-Cola and Pepsi, as they would need to outspend these giants on promotions to achieve comparable recognition.