Question

Which of the following are ethical issues that may arise when selecting segmenting dimensions? (Select all that apply)

Marketing infant formula to less-developed countries
Targeting the disadvantaged with expensive goods
Marketing snack foods to kids

Answer 1

Answer: All of them. The ethical issues that may arise when selecting segmenting dimensions include marketing infant formula to less-developed countries, targeting the disadvantaged with expensive goods, and marketing snack foods to kids.

Step-by-step explanation:

The ethical issues that may arise when selecting segmenting dimensions include:

• Marketing infant formula to less-developed countries: This can raise concerns about exploiting vulnerable populations and potentially undermining breastfeeding practices, which are crucial for infant health.
• Targeting the disadvantaged with expensive goods: This can be seen as taking advantage of individuals who may already be facing financial difficulties, contributing to economic inequalities.
• Marketing snack foods to kids: This raises ethical concerns related to promoting unhealthy eating habits, childhood obesity, and potential harm to children's health.