Question

• 50. . SBUs with a low share of slow-growth markets—they may generate enough cash to sustain themselves, but they do not hold the promise of ever becoming real winners for the firm are referred to as ___

Answer 1

In the context of business strategy, SBUs with a low share of slow-growth markets that generate enough cash to sustain themselves but do not hold the promise of becoming real winners for the firm are referred to as cash cows.

Step-by-step explanation:

In the context of business strategy, 50. SBUs with a low share of slow-growth markets that generate enough cash to sustain themselves but do not hold the promise of becoming real winners for the firm are referred to as cash cows.Cash cows are products or business units that have a high market share in a mature industry or market with slow or no growth. These SBUs typically generate a steady cash flow and require minimal investment, allowing the firm to allocate resources to other areas of the business with higher growth potential.For example, a soft drink company may have a cash cow product line of carbonated beverages, which generate a consistent stream of revenue but may not have significant growth opportunities compared to emerging product categories like energy drinks or flavored water.