Final answer:
Cultural differences such as language and customs can complicate segmentation efforts in international marketing. It is important to consider these differences when developing marketing strategies.
Step-by-step explanation:
In international marketing, cultural differences such as language and customs can complicate segmentation efforts. Cultural differences vary greatly from one society to another and even within cultures. For example, language structures and conversational etiquette differ across cultures, and even something as simple as eating and drinking can vary greatly. These cultural differences need to be considered when segmenting international markets to ensure effective marketing strategies.