Final answer:
The fourth element of the implementation phase of the strategic marketing process is executing the marketing plan. This involves carrying out the strategies and actions outlined in the plan to achieve the organization's goals.
Step-by-step explanation:
In the context of the strategic marketing process, the implementation phase includes several critical elements.
These are: (1) obtaining resources, (2) designing the marketing organization, (3) developing schedules, and (4) executing the marketing plan.
This final element involves putting the strategies and plans into action, which may include the production and distribution of products or services, marketing communication activities, and other actions to reach the marketing objectives.
It is important to recognize that the implementation phase is not an isolated step; rather, it is part of a continuous process that includes evaluation and adjustment based on performance and feedback.
The implementation phase ensures that the strategic marketing plan is brought to life and that the organization's goals are achieved through practical actions and tactics.