Final answer:
When segmenting an international market, a company should focus on different dimensions than a domestic market due to geographic and demographic differences.
Step-by-step explanation:
In segmenting an international market, a company should focus on different dimensions than a domestic market.
This is because international markets have geographic and demographic differences that create different opportunities for commerce, health, and the environment.
For example, some countries have extensive coastlines or large rivers that have been a path of commerce for centuries, while others are landlocked or have mountains that have been a barrier to trade.
differences require companies to consider unique factors when segmenting an international market, such as transportation logistics and cultural preferences.