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What type of segmenting dimensions involves whether a customer can be considered part of a product-market?

User Domachine
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Final answer:

The type of segmenting dimensions in question relate to market structure and product differentiation, including both tangible and intangible factors, which help to define whether a customer belongs to a product-market.

Step-by-step explanation:

The type of segmenting dimensions that involves whether a customer can be considered part of a product-market relate to the concept of market structure. Market structure refers to a multidimensional concept that includes factors such as the competitiveness of the industry and the market power of firms within it. This structure helps determine if a particular customer segment is part of the market for a product. The degree of product differentiation, which can be both tangible and intangible, also plays a critical role in defining market segments and shaping consumer demand within a monopolistic competition framework.Intangible aspects that contribute to product differentiation include guarantees of satisfaction, reputation for high quality, free delivery, loans for product purchases, advertising, and brand preferences formed in the minds of consumers. Even when there is no discernible difference in the physical product, these intangible factors can lead to strong consumer preferences and affect the segmenting of the product-market.Therefore, determining whether a customer falls within a product-market involves analyzing these segmenting dimensions, which are defined by both production and cost conditions as well as by consumer perceptions influenced by product differentiation strategies.

User Firat
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