Final answer:
When developing marketing programs for new offerings, marketing may provide staff to serve as part of a team of specialists from all the functional units.
Step-by-step explanation:
A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan so that goals may be achieved. While a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a business. A marketing plan is a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.
When developing marketing programs for new offerings, marketing may provide staff to serve as part of a team of specialists from all the functional units who are mutually accountable to a common set of performance goals. This team approach allows for a collaborative effort in developing and implementing marketing strategies, combining the expertise and skills of individuals from different areas of the organization. By working together as a cohesive team, the specialists can leverage their collective knowledge and resources to achieve the desired marketing outcomes.