Question

• 38. The consumer products industry is one with several large competitors, soaring raw materials prices, and strong demands from powerful retailers for lower prices. As a result Colgate-Palmolive Co. and Unilever Group, the makers of products such as Colgate toothpaste and Ben & Jerry's ice cream both reduced their earnings forecasts. Yet Procter & Gamble, another consumer products company did not. At P & G, innovation is a key attribute, allowing the company to update all 200 of their brands and to invent products such as Crest Whitestrips that consumers crave. P & G has also used its marketing know-how to develop unique product placements on television shows that highlight its brands. A SWOT analysis for P & G of this information would indicate that the overall industry situation is a __________ while the innovation taking place at P & G is a __________.

Answer 1

A SWOT analysis for P & G would identify the competitive consumer products industry as a threat and P & G's innovation and marketing expertise as strengths.

Step-by-step explanation:

The consumer products industry is characterized by intense competition, rising costs for raw materials, and significant pressure from retailers for price reductions. In such a challenging environment, a SWOT analysis for Procter & Gamble (P & G) would identify the competitive industry as a threat, while P & G's commitment to innovation and successful marketing strategies would be seen as a strength. P & G's ability to innovate, exemplified by the creation of popular products like Crest Whitestrips and strategic product placements on television shows, enables the company to maintain a competitive edge despite industry-wide pressures.