Final answer:
The second phase of the strategic marketing process is the Implementation and Learning Phase, which involves putting the planned strategy into action and learning from the outcomes. It is during this phase that the bionarrative must be well understood by all members of the team and adjustments may be made as challenges arise.
Step-by-step explanation:
The second phase of the strategic marketing process is the Implementation and Learning Phase.
After the initial strategy has been defined, this phase involves putting the marketing strategy into action. The focus here is on executing the planned activities, which may include personal appearances, use of social media, and other forms of communication to reach and engage with the target audience. Additionally, this phase involves learning from the implemented strategies and making necessary adjustments. Throughout the Implementation and Learning Phase, it is vital for the bionarrative to be incorporated and understood by all participants, as it informs and guides the execution of the strategy.
Contextualization is an essential component of this phase, which involves examining sources in detail to understand their significance in time and space.
As strategy gives way to action, the Implementation and Learning Phase centers on putting pencil to paper, which is a metaphor for transitioning from planning to practical efforts. This transition requires a willingness to adapt and evolve in response to new information and challenges that may arise during the implementation process.