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The worldwide integration of media through the cross-cultural exchange of ideas is called __________.

a) technological globalization
b) media globalization
c) technological diffusion
d) media consolidation

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Final answer:

Media globalization is the correct term for the worldwide integration of media through the cross-cultural exchange of ideas, distinct from media consolidation and technological globalization.

Step-by-step explanation:

The worldwide integration of media through the cross-cultural exchange of ideas is called media globalization. This phenomenon involves the spread and connectivity of various media platforms and contents across the globe, leading to the sharing of cultures, information, and ideas in a way that transcends geographic boundaries. Unlike media consolidation, which refers to the control of media outlets by fewer entities, media globalization represents a more decentralized and widespread sharing of media content. Furthermore, technological globalization focuses on the cross-cultural development and exchange of technology and should not be confused with media globalization. Some concerns about media globalization include cultural bias and the risk of a single perspective dominating global narratives, yet it has undeniable advantages such as the spread of information and the promotion of diversity in media representation.