Final answer:
The media, by publicizing a public issue and urging governmental legislation, typically serves as an agenda setter, deciding which issues should receive public attention. As a linkage institution, the media facilitates communication between the public and the government, but its role can lead to discussions on its objectivity.
Step-by-step explanation:
After identifying a public issue, the media can help publicize the issue and urge the government to pass legislation to correct the problem. In doing so, the media fulfills several key roles within the context of society and government. One of the principal roles that the media plays in this scenario is that of an agenda setter, where the media decides which issues deserve public attention.
As an agenda setter, the media does not just report on events as they happen but also highlights certain issues, giving them greater visibility and importance. This can lead to increased public awareness and pressure on policymakers to address the particular issue brought to light. Serving as a bridge between the people and the government, the media also functions as a linkage institution, fostering communication and helping to shape the public agenda.
Though the media is often seen as the 'fourth estate', playing a key role in maintaining democratic governance by acting as a watchdog, its involvement in representing the public and pushing for legislative change can also spark debates about its objectivity and whether it should take a position on issues.