Question

In an advertisement that uses classical conditioning to persuade, the product or service being promoted is usually a(n):

a. negative reinforcer.
b. conditioned stimulus.
c. positive reinforcer.
d. unconditioned stimulus.

Answer 1

Correct choice would be (B) In classical conditioning, a conditioned stimulus (CS) is a previously neutral stimulus that, after being repeatedly paired with an unconditioned stimulus (US), begins to evoke a conditioned response (CR). In advertising, the product or service is presented in a way that associates it with desirable qualities, emotions, or outcomes, aiming to create a positive association with the product/service (CS) in the minds of consumers (CR).

Answer 2

In an advertisement that uses classical conditioning to persuade, the product or service being promoted is usually a c. positive reinforcer.

Step-by-step explanation:

In classical conditioning, an advertisement that uses classical conditioning to persuade usually associates the product or service being promoted with a conditioned stimulus (CS).

The CS is a neutral stimulus that becomes associated with a positive reinforcer, such as a desired feeling or outcome, through repeated pairings with an unconditioned stimulus (UCS).

The UCS is typically something that naturally elicits a positive response, like pleasure or satisfaction. Therefore, the correct option is c. positive reinforcer.