Final answer:
An agent committing fraud by falsely promising higher dividends and lower premiums in a new insurance policy is engaging in fraudulent misrepresentation. This is particularly problematic due to imperfect information and the risk of moral hazard in insurance markets.
Step-by-step explanation:
When an agent misrepresents the benefits of a new insurance policy, claiming it will offer higher dividends and lower premiums than it actually does, they are committing an act of fraudulent misrepresentation. This type of misrepresentation occurs in the insurance industry when there is imperfect information, and the agent provides false information to persuade the insured to switch policies. This not only breaches ethical guidelines but also can have legal consequences. Ensuring accurate information is critical since insurance is fundamentally about sharing risk, and moral hazard is already a concern in these markets due to insured parties having less incentive to avoid risk.