Final answer:
CPIGA, or Cost per Incremental Gross Ad, is a business metric that relates to the cost of generating an extra dollar of gross revenue through advertising. It helps companies measure and optimize their advertising budget effectiveness.
Step-by-step explanation:
When discussing CPIGA (Cost per Incremental Gross Ad), we are delving into a business metric used in advertising and marketing. This term refers to the cost associated with generating an additional dollar of gross revenue through advertising. In other words, it measures how effectively a company uses its advertising budget to increase its gross income. To calculate CPIGA, divide the total cost of a specific advertising campaign by the incremental gross revenue attributed to that campaign. Understanding the CPIGA can help businesses optimize their ad spend, ensuring that each dollar put into advertising generates as much revenue as possible