Final answer:
Recent changes show a shift from traditional DTV promos towards digital platforms in advertising, particularly in political campaigns. Digital platforms offer interactivity and precise targeting, which may lead to the eventual predominance of internet and social media over traditional TV ads in political campaigns.
Step-by-step explanation:
Recent changes in DTV promos have seen a decisive shift from traditional television to digital platforms. The Federal Communications Commission (FCC) established a transition from analog to digital television broadcasting which started in the late 1990s and went through at least 2006. This regulatory shift has spurred technological advancements and changes in consumer behavior, affecting the advertising industry, especially within political campaigns. Now, approximately 60 percent of presidential campaign spending is devoted to television ads, showing the ongoing significance of television for political advertising. However, this trend is changing as digital news consumption rises.
As for the future impact, television advertisements may not fully sustain their dominant role in political campaigns as internet and social media continue to rise. Ads prepared for digital platforms often display more interactivity and target-specific segmentation compared to traditional DTV ads. This shift has been driven by technological globalization and the increased desire for specialized content, coupled with the fact that a major percentage of political campaign ads tend to carry a negative tone, which could influence their effectiveness. The change from traditional media sources to digital platforms has caused a negative change in demand for the former, indicating a future where social media could overshadow traditional television advertising.