Question

Match the following market modification methods with the correct example.1.Finding new customers2.Increasing a product's use3.Creating a new use situation

Answer 1

The market modification methods and their examples are: finding new customers - running a targeted advertising campaign on social media; increasing a product's use - introducing a loyalty rewards program; creating a new use situation - introducing a new feature to a smartphone.

Step-by-step explanation:

To match the market modification methods with the correct examples:

1. Finding new customers - Example: A company running a targeted advertising campaign on social media to attract new customers.
2. Increasing a product's use - Example: A coffee shop introducing loyalty rewards program to encourage customers to visit more frequently.
3. Creating a new use situation - Example: A company introducing a new feature to its smartphone that allows users to monitor their health.