Question

Making soap has been your hobby for some time, but now you are contemplating turning your hobby into a small business. You use only hypoallergenic ingredients in your small batch soaps. Now sales come by word of mouth, but you plan to promote your handmade goods and sell them on one or more online outlets to people who are sensitive to the cleaning agents used in mass market soaps. Which marketing strategy will fit your newly established business? Select the best answer.

a. Differentiated marketing, because you need to differentiate between consumers who are sensitive to mass market cleaning agents and those who are not.
b. Health marketing, because your soaps will help prevent allergic reactions.
c. Undifferentiated marketing, because soaps serve the same purpose for all consumers.
d. Concentrated marketing, because you will concentrate on meeting the needs of a single market segment.

Answer 1

Differentiated marketing is the best strategy for a small business selling handmade hypoallergenic soaps to consumers who are sensitive to mass market cleaning agents.

Step-by-step explanation:

The best marketing strategy for your newly established business would be Differentiated marketing, because you need to differentiate between consumers who are sensitive to mass market cleaning agents and those who are not.

By using differentiated marketing, you can target a specific market segment of people who are sensitive to cleaning agents used in mass market soaps.

This strategy will help you promote your hypoallergenic handmade soaps and reach out to the right customers who have a need for your products.