Question

XYZ Company defines its primary customer group based on demographic variables. To guide the development of its advertising, you were asked to write a description of the typical customer in that group.

Just before submitting the assignment, you caught an error: one sentence is wrong because it references a variable that isn't demographic. Which sentence is wrong?

a. The XYZ consumer is between 20 and 30 years of age.
b. The XYZ consumer has a growing family but earns less than $40 thousand per year.
c. The XYZ consumer doesn't want to look her age.
d. The XYZ consumer is a single parent of two adopted children.

Answer 1

The incorrect sentence is 'c. The XYZ consumer doesn't want to look her age' because it refers to an attitude rather than a demographic variable.

Step-by-step explanation:

The sentence that references a variable that isn't demographic in describing the XYZ Company's primary customer group is: c. The XYZ consumer doesn't want to look her age. This sentence refers to an attitude or a desire, rather than an objective demographic variable such as age, income, family size, or marital status. In contrast, sentences a, b, and d mention quantifiable demographic variables, including the customer's age, income level, and family status.