Question

While totaling your quarterly receipts for your business, The Breakfast Bar, you note that a sizable amount of your revenue comes from selling packaged coffee beans to regular customers who come in every day for an extra-large cup of coffee togo. Your plan for the next quarter is to promote your selection of fresh roasted beans with a buy one, get one half off incentive to encourage these customers to purchase more and/or try something new. Which segmentation approach are you employing to bolster sales for the next quarter?

a. Demographic.
b. Psychographic.
c. Behavioral.
d. Value.
e. Promotional.

Answer 1

The segmentation approach being employed to bolster sales for the next quarter is behavioral segmentation.

Step-by-step explanation:

The segmentation approach being employed to bolster sales for the next quarter is behavioral segmentation. Behavioral segmentation is a marketing strategy that divides customers into groups based on their behavior, such as their purchasing habits, brand loyalty, or product usage.

In this case, the business is targeting regular customers who come in every day for a to-go cup of coffee and is offering them a buy one, get one half off incentive to encourage them to purchase more or try something new.