Question

Estee Foods has succeeded in the highly competitive candy market by focusing on sugar-free sweets that meet the needs of people on strict sugar-free diets, like diabetics. Estee practices which of the following strategies for reaching its target market?

a. Differentiated marketing.
b. Undifferentiated marketing.
c. Behavioral marketing.
d. Concentrated marketing.
e. Lifestyle marketing.

Answer 1

Estee Foods practices concentrated marketing to reach its target market by offering sugar-free sweets for people on strict sugar-free diets, such as diabetics.

Step-by-step explanation:

Estee Foods practices the concentrated marketing strategy to reach its target market. Concentrated marketing, also known as niche marketing, involves focusing on a specific segment of the market. In this case, Estee Foods targets people on strict sugar-free diets, such as diabetics, by offering sugar-free sweets that meet their needs.

This strategy allows Estee Foods to differentiate itself from competitors and cater specifically to the needs of its target market. By offering sugar-free sweets, Estee Foods is able to attract customers who are looking for alternatives to regular sugary candies.

Through concentrated marketing, Estee Foods can develop a strong position in the market by serving a niche audience and providing specialized products that meet their specific requirements.