Question

Rick works as a marketer at Hasbro. He recently designed an online contest using social media that encouraged fans to submit their own ideas for a new toy design. Participants would submit their ideas, and consumers would vote for them on the site. Those who garnered the most votes would see their idea designed as a new toy. The winner would be rewarded by receiving 2 percent of the proceeds from sales of the toy.

Refer to Scenario 15.1. In order to communicate the message, Rick had to convert his message into writing that represented the ideas he was trying to get across. Rick is the ___________ of the message, and he is involved in _________________.
a. source; reducing noise
b. receiver; encoding
c. source; encoding
d. communications channel; decoding
e. source; decoding

Answer 1

Rick is the source of the message and he is involved in encoding.

Step-by-step explanation:

Rick is the source of the message, and he is involved in encoding.

In this scenario, Rick designed an online contest using social media to encourage fans to submit their own ideas for a new toy design. In order to communicate his message, Rick had to convert his ideas into writing that represented the ideas he was trying to get across. This process is called encoding. Rick, as the source of the message, is responsible for encoding the message so that it can be easily understood by the audience.