Question

John is highly critical of promotion. Recently his son has asked for a new bicycle even though the old one works fine. John believes all the ads for the bicycle on television have convinced his son that he must have the bike to be happy. His wife Matilda, however, knows that many of the "coolest" kids in her son's class use that bike. Despite her thoughts on the matter, John is convinced that promotion is negative. John believes that _______________.

a. promotion creates needs
b. promotion increases prices
c. promotion promotes potentially harmful products
d. promotion costs too much
e. promotion is deceptive

Answer 1

John believes that promotion creates needs among consumers by influencing their behavior and convincing them that they need new products to be happy.

Step-by-step explanation:

Based on the scenario presented, John is highly critical of promotion and the persuasive power of advertising. He is concerned that promotions create artificial needs among consumers. Specifically, John believes that promotion creates needs. He sees these needs as driven by marketing techniques that influence consumer behavior, causing them to want things they did not previously desire or require, potentially leading to a consumer culture where happiness is equated with material possessions.