Question

The female market is saturated with products. Thus, marketers must search for a new market, which is directed at men. The problem for marketers is how to sell men products that have been traditionally viewed as feminine. One strategy is to

A) advertise the feminizing qualities of the product.
B) sell gender-neutral products.
C) "masculinize" feminine products.
D) promote female products as better than male products.

Answer 1

To sell traditionally feminine products to men, marketers can 'masculinize' these products by rebranding and presenting them in a way that appeals to men.

Step-by-step explanation:

To sell products that have been traditionally viewed as feminine to men, marketers can employ the strategy of 'masculinizing' these products. This involves rebranding and presenting these products in a way that appeals to the male demographic and aligns with traditional masculine ideals. For example, a cosmetic brand can create a line of skincare products specifically targeted at men and package them with sleek, minimalist designs and imagery that reflects strength and confidence. By presenting these products as gender-neutral or masculine, marketers can tap into a new market segment and break free from the saturated female market.

To sell traditionally feminine products to men, marketers could strategize by "masculinizing" the products or creating gender-neutral alternatives, thereby altering or expanding traditional gender narratives within advertising.

The problem for marketers on how to sell men products that have traditionally been viewed as feminine can be addressed through several strategies. One such strategy is to "masculinize" feminine products. This involves repackaging or rebranding products with more masculine designs, colors, or marketing messages aimed at an audience of men. For example, male cosmetics might use sleek, minimalist packaging and focus on functional benefits rather than beauty enhancement. Meanwhile, television commercials and other forms of advertising often reinforce gender-based stereotypes by exclusively featuring women in ads promoting traditional domestic products. To reduce these inequalities and cater to an increasingly diverse consumer base, marketers might opt to either create gender-neutral products or specifically target men while avoiding stereotypical feminizing qualities. Ultimately, these approaches are part of a broader effort to challenge and evolve traditional gender narratives within the marketplace.