Question

Which of the following is an example of the observation method of collecting primary data?

a. Administering a questionnaire to shoppers in a supermarket
b. Recording the amount of time a shopper stops in front of a point-of-purchase display
c. Asking shoppers which brand they noticed first in a shelf display
d. Conducting a telephone survey to determine which brands of detergent are purchased by mothers with young children
e. Using a tape recorder to gather shopper impressions of a new store layout design

Answer 1

The observation method of collecting primary data involves directly observing and recording behaviors or events.

Step-by-step explanation:

The observation method of collecting primary data involves directly observing and recording behaviors or events. From the given options, option b. Recording the amount of time a shopper stops in front of a point-of-purchase display is an example of the observation method. By observing and recording how long shoppers stop at a display, data can be collected to analyze shopper behavior and preferences.