Question

Which of the following is NOT an example of data collected by communication?

a. Supermarket scanner data
b. Telephone interview data
c. Confidential survey questionnaire data
d. National Purchase Diary data
e. Omnibus panel data

Answer 1

Supermarket scanner data is NOT an example of data collected by communication as it is sales data and does not involve an active communication process with individuals.

Step-by-step explanation:

The question asks which option is NOT an example of data collected by communication. Given the options:

• Supermarket scanner data
• Telephone interview data
• Confidential survey questionnaire data
• National Purchase Diary data
• Omnibus panel data

Out of these, supermarket scanner data is generally considered as sales data rather than data collected through an active communication process with individuals. The other options involve direct communication with participants.