Question

Primary data can be collected in several ways. Which of the following primary data collection methods would be exemplified by constructing see-through mirrors in a retail store whereby consumers' actions could be recorded?

a. Focus groups
b. Surveys
c. Disguised observation and surveys
d. Natural setting
e. Disguised observation and natural setting

Answer 1

The primary data collection method exemplified by constructing see-through mirrors in a retail store to record consumers' actions is disguised observation and natural setting.

Step-by-step explanation:

The primary data collection method exemplified by constructing see-through mirrors in a retail store to record consumers' actions is disguised observation and natural setting. Disguised observation involves observing people without their knowledge, while a natural setting refers to observing behavior in a real-life environment as opposed to a controlled setting. This method allows researchers to collect data on consumer behavior in an authentic setting without influencing their actions or responses.