Final answer:
The benefit of utilizing multiple data sources to obtain market information is to cross-validate data, ensuring accuracy and reliability. This can also help identify inconsistencies or outliers in the data.
Step-by-step explanation:
The benefit of utilizing multiple data sources to obtain market information is to cross-validate data. By using multiple data sources, businesses can compare and verify the information obtained from different sources, ensuring accuracy and reliability.
For example, if a company is interested in determining the market size of a specific industry, they can collect data from various sources such as industry reports, government databases, and customer surveys. By comparing the data from these different sources, they can assess the consistency of the findings and gain a more comprehensive understanding of the market size.
Additionally, utilizing multiple data sources can help businesses identify any inconsistencies or outliers in the data. This can lead to deeper insights and better decision-making.