Final answer:
The most appropriate compensation plan for a sales professional when the company's first priority is increasing sales even at the risk of poor customer service is Option C: High base salary plus commission.
Step-by-step explanation:
The most appropriate compensation plan for a sales professional when the company's first priority is increasing sales even at the risk of poor customer service would be Option C: High base salary plus commission.
This compensation plan provides a strong incentive for the sales professional to focus on increasing sales, as they have a high base salary to rely on. This helps to mitigate the risk of poor customer service, as the sales professional still has a stable income regardless of the level of service provided.
Additionally, the commission component provides further motivation for the sales professional to achieve higher sales, helping the company to achieve its primary goal. It creates a win-win situation where both the sales professional and the company benefit.