56.2k views
5 votes
Which of the following is not a benefit of using Hootsuite Analytics?

a. It's more efficient to review your accounts' social metrics in one dashboard, rather than visiting numerous native accounts individually.
b. Reviewing metrics in a highly visual, customizable interface.
c. Accurate estimates of the monetary value of each like, retweet, share, and new follower you receive.

1 Answer

6 votes

Final answer:

Option C, the ability to accurately estimate the monetary value of social interactions, is not a benefit of Hootsuite Analytics, as social metrics are complex and not easily quantified monetarily.

Step-by-step explanation:

The answer to the student's question regarding the benefits of using Hootsuite Analytics is option C: Accurate estimates of the monetary value of each like, retweet, share, and new follower you receive. This option is not a benefit of using Hootsuite Analytics because it's incredibly difficult to assign an accurate monetary value to such social media interactions due to the vast number of variables involved. Options A and B do represent actual benefits of using Hootsuite Analytics. Hootsuite provides a centralized and efficient dashboard for reviewing social metrics across different platforms, which is a significant time saver for users (option A). Additionally, the interface is highly customizable and presents data visually, which can help with making analytical data easier to understand and act upon (option B).

User George McKibbin
by
8.5k points