Final answer:
In the business strategy game, company performance is measured on a balanced scorecard across five categories: financial performance, customer satisfaction, internal business processes, learning and growth, and sustainability/social responsibility.
Step-by-step explanation:
In the business strategy game, a company's performance is measured against investor expectations across five main categories on a balanced scorecard. These categories typically include financial performance, customer satisfaction, internal business processes, learning and growth, and sustainability or social responsibility. By focusing on these areas, companies aim to develop comprehensive strategies that balance short-term financial achievements with long-term potential for growth and market presence.
The financial performance considers profitability, revenue growth, and return on investment. Customer satisfaction measures how well a company meets the needs and expectations of its customers, impacting brand loyalty and market share. Internal business processes focus on efficiency and quality within operational activities. Learning and growth evaluate employee training, development, and corporate culture. Lastly, sustainability or social responsibility addresses the impact of the company on the environment and society at large.