Final answer:
The most popular feature of Hootsuite is scheduling and publishing messages to multiple accounts at once, allowing for efficient time management and consistent social media presence.
Step-by-step explanation:
The most popular feature of Hootsuite is often considered to be b. Scheduling and publishing messages to multiple accounts at once. This powerful tool allows users to plan their social media strategy by scheduling posts across various platforms well in advance. This not only saves time but also helps maintain a consistent online presence without the need for constant manual updates.
In addition to scheduling, Hootsuite offers other essential features such as geo-locating conversations, geo-targeting messages, providing comprehensive social media analytics and metrics, and the ability to automate certain social media activities. However, the scheduling feature stands out due to its ability to help users effectively manage their time and maintain a strong social media presence.