Question

A company produces fat-free and low-fat snacks under the brand name Healthy Bites. The firm decides to set up counters in the retail stores which stock its products with representatives who will promote the products and explain its health benefits to consumers. The firm aims to increase the sale of Healthy Bites products in these stores. In this example, which of the following best describes the company's strategy?

Answer 1

The company's strategy is to increase the sale of Healthy Bites products in retail stores by setting up counters with representatives to promote the products and explain their health benefits to consumers.

Step-by-step explanation:

The company's strategy in this example is to increase the sale of its Healthy Bites products in retail stores by setting up counters with representatives who will promote the products and explain their health benefits to consumers. This is known as a promotional strategy. By having representatives in the stores, the company aims to increase awareness of the products and convince customers to purchase them.