Question

Which of the following is the most important competitive factor in determining a company's ability to secure contracts to a supply private-label footwear to chain retailers in a particular geographic region?

A. the amount of merchandising and promotional support the company agrees to provide to chain retailers that market its private label brand
B. the appeal of the celebrities the company has signed to endorse its branded footwear
C. the reputation the company has for being a supplier of high-quality private-label footwear
D. the company's price offer to supply chain retailers with private-label footwear
E. the amount of brand advertising support the company agrees to provide to chain retailers

Answer 1

The most important competitive factor in securing contracts to supply private-label footwear to chain retailers is the reputation of the company for high-quality footwear.

Step-by-step explanation:

The most important competitive factor in determining a company's ability to secure contracts to supply private-label footwear to chain retailers in a particular geographic region is the reputation the company has for being a supplier of high-quality private-label footwear.

A company's reputation for providing high-quality products is highly valued by retailers because it ensures customer satisfaction and helps maintain their own reputation. Retailers are more likely to choose a supplier with a proven track record of delivering superior products.

For example, if a company has established itself as a reliable and trusted supplier of private-label footwear, chain retailers will be more inclined to choose that company as their supplier over others, even if its price or promotional support might be slightly less favorable.