Final answer:
The statement described is a Values Statement, which communicates an organization's core beliefs to stakeholders. Unlike the Code of Conduct, it is less about specific behaviors and more about general principles.
Step-by-step explanation:
The statement that communicates the organization's top priorities and core beliefs to customers and employees is known as a Values Statement. This is the option labeled 'D' in the provided choices. A Values Statement is designed to guide the behavior of individuals within the organization, reflecting the core principles and ethical standards by which the organization operates.
On the other hand, a Code of Conduct typically outlines specific behaviors expected in the workplace and is more prescriptive than a Values Statement. An Employee Handbook often includes a Code of Conduct, along with other policies and procedures. A Purpose Statement may convey the mission of the organization, but it focuses more on the company's goals and reason for existing rather than its values.
The correct answer is C. Purpose statement. A purpose statement is a statement that communicates an organization's top priorities and core beliefs to customers and employees. It explains why the organization exists, what it wants to achieve, and how it plans to make a difference. Purpose statements are used to guide decision-making, shape the organization's culture, and inspire and align employees and customers.