Final answer:
Information overload occurs when a rich medium provides more data than the receiver can manage, potentially leading to narcotizing dysfunction where awareness does not translate into action, and is also related to asymmetric information in business.
Step-by-step explanation:
One of the dangers of using a rich medium for routine matters is information overload, in which the receiver gets more information than necessary. This concept refers to a situation where the continuous stream of data is so overwhelming that it can lead to decreased ability to focus on the issues that matter, potentially resulting in a state of narcotizing dysfunction, where people become aware of issues but are too overwhelmed to act on them. In a business context, this concern is tied to not just media exposure but also to situations involving asymmetric information, where one party in a transaction may have access to more or better information than the other, affecting decision-making and market efficiency.